Improvement of methodical approaches to higher schools' marketing activity assessment on the basis of internet technologies application

The paper substantiates the necessity of higher schools marketing activity developing on the basis of Internet technologies; suggests the technique of comprehensive assessment of functioning and quality of the site as the main tool of marketing activity on the Internet, substantiates the stages of its implementation and provides the approbation results; suggests strategic directions for the improvement of functioning and quality improvement of a higher school site, which makes it possible to improve the efficiency of their marketing activity on the basis of the Internet technologies application.